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Based on fertilizer type, the market is segmented into Ammonium Nitrate (AN) and Calcium Ammonium Nitrate (CAN). Ammonium Nitrate (AN) held the dominant market share of USD 1.41 billion in 2023 and is expected to grow significantly and cross over USD 2.14 billion by 2032. Ammonium nitrate (AN), known for its high solubility and nitrogen content, has long been a staple in conventional agriculture. However, concerns over nitrogen loss through volatilization (conversion to gas) and nitrification (conversion to nitrate) are prompting advancements in this sector.
Calcium Ammonium Nitrate (CAN) offers a distinct approach by combining nitrogen with calcium, a secondary nutrient crucial for plant growth. CAN not only provides readily available nitrogen but also enhances soil structure and promotes better calcium availability to plants. This segment is poised for further innovation with new formulations aiming to optimize efficiency, minimize environmental impact, and enhance overall plant health.
Based on application, the green fertilizer market is categorized into agriculture, horticulture and forestry. Agriculture accounted for major market share in 2023 and is projected to grow through 2032 at a CAGR of 4.5%. Agriculture is leading the way due to the extensive need for effective soil fertility management on large-scale farms. This sector's dominance is underscored by the critical role sustainable fertilizers play in optimizing crop yields and minimizing environmental impact. Following closely behind, horticulture represents another significant segment as urbanization expands and the demand for eco-friendly solutions in maintaining green spaces rises. Horticulture relies on sustainable fertilizers to enhance plant health and promote sustainable landscaping practices. Similarly, forestry applications are growing, driven by the recognition that healthy soil is essential for long-term tree growth.
Based on technology, the market is categorized into alkaline water electrolysis, proton exchange membrane and solid oxide electrolysis. Alkaline water electrolysis technology accounted for over 48% of the market share in 2023 and is projected to grow with CAGR of 4.7% till 2032. Alkaline water electrolysis dominates due to its established technology, readily available equipment, and mature production processes, translating into lower upfront costs lowers production expenses for green hydrogen, essential in creating green ammonia for sustainable fertilizers.
North America dominated the market in 2023 with revenue of over USD 815 million in 2023. North America is rapidly advancing, driven by several key factors. A robust network of research institutions and established agricultural sectors fuels demand for eco-friendly solutions. Increasing consumer preference for organic food further propels the shift towards sustainable fertilizers. Additionally, governments across North America are enacting stringent regulations and incentivizing sustainable farming practices to mitigate the environmental impact of traditional fertilizers.