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With the rapidly rising residential & non-residential construction activities in North America and Europe, the demand for graders rental is anticipated to grow over the forecast timeline. The rental industry in North America and Europe is established, and the companies operating in the region are capitalizing on the structural changes in the market. The rental operators are heavily investing in cleaner and new heavy equipment to increase the fleet size and ensure there is no shortage of modern equipment. Rental companies are focused on expanding their equipment fleet with technologically advanced zero-emission machines to minimize their global carbon footprint.
The adoption of graders for construction activities is accelerating the growth of the North America and Latin America markets. The increased demand is primarily due to the rise in home construction, non-residential buildings, and government construction activities. The growing population in the region has resulted in increased investments in the infrastructure development sector. Rapid urbanization in the country is demanding faster construction of buildings and facilities for the growing population.
According to the U.S. Geological Survey in the U.S. and Canada, approximately 80% of the population is urban. North America includes some of the most urbanized landscapes in the world. The increased government investments in infrastructural activities have boosted the market growth.