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As consumers are increasingly interested in sustainability and ethical access, the demand for salt harvested using environmentally friendly and traceable methods is considerably rising. With sophisticated palates and increasing culinary creativity, there is an emerging trend of customized salts and flavored salts, such as smoked, herb and truffle salts. For instance, in June 2023, Boursin released limited-edition black truffle and sea salt cheese showcasing creamy real cheese and rich truffle flavor. The inclusion of gourmet salts in health and wellness products including bath salts and scrubs is also reflecting a wider range of uses than culinary ingredients.