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Golfers increasingly seek customized and personalized golf shafts to match their swing characteristics and playing style. Manufacturers offer a wide range of options in terms of flex, weight, torque, and materials to cater to individual golfer preferences. Golf shaft manufacturers continue to explore and adopt new materials, such as high-modulus carbon fibers and multi-material designs, to enhance performance, durability, and feel. The trend towards lightweight golf shafts, especially in the graphite shaft segment, is driven by the desire for increased swing speed, distance, and overall playability.