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The market can be influenced by major golf events, endorsements by professional players, and shifts in consumer preferences which have propelled the market growth. There's an increasing focus on sustainability in golf equipment manufacturing, with companies exploring eco-friendly materials and processes. which is expected to propel the market.
Additionally, some manufacturers integrate technology, such as sensors and data analytics, into their clubs to provide golfers with feedback on their performance. Golfers are increasingly looking for putters with effective alignment aids to improve accuracy. Manufacturers have been experimenting with different alignment technologies, such as contrasting colors, lines, and shapes on the putter head.
Simultaneously, golf putter manufacturers have been incorporating advanced technologies to enhance performance. This includes the use of materials like milled steel, aluminum, and carbon fiber, as well as design features such as adjustable weights and face inserts to optimize feel and control.