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Based on product, the bakery products segment dominated around USD 6.57 billion revenue in 2023. Global demand for bakery products is increasing because of changing consumer lifestyles, urbanization, and a rising desire for ready-to-eat choices. Customers are increasingly interested in different and creative bakery offerings, such as artisanal and health-conscious options. Pastries, cakes, bread, and nibbles have grown in popularity, owing to a mix of indulgence and a quest for innovative taste combinations.
Based on distribution channel, the conventional stores segment accounted for 49.4% of the gluten-free food market share in 2023. The demand for conventional grocery shops to accommodate customers with gluten sensitivity or those following gluten-free diets for a variety of reasons, such as celiac disease or personal health objectives, is increasing. These retailers have increased the variety of gluten-free products they carry, including pasta, bread, snacks, and baking supplies, in response to the shift in consumer preferences.
Europe gluten free food market size held over USD 6.09 billion in 2023. Growing awareness of gluten-related diseases and a growing desire for better eating options have led to a notable increase in the demand for gluten-free cuisine in Europe. Food producers are being influenced to increase the range of gluten-free products they provide by the increasing number of consumers who are looking for alternatives to gluten, particularly individuals who have celiac disease or gluten sensitivity. Furthermore, a wider range of consumers are demanding gluten-free choices due to the move towards better lives and an emphasis on wellbeing.