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The increasing integration of nanotechnology in product formulations will favor market growth. Producers of glutathione are working on increasing bioavailability and efficacy for improving effectiveness at low doses and absorption. The rise of personalized supplements and skin care solutions has led to the development of personalized glutathione products that meet individual health and beauty needs.
For instance, in October 2023, Chezgreen launched an eye care cream formulated with L-Glutathione, Vitamin C and other antioxidant-rich natural extracts to help regenerate damaged skin cells and maintain the skin for the Indian market. The growing adoption of sustainable and environmentally friendly production methods to satisfy environmentally conscious consumers will also add to the product preference.