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The glazing gel industry is experiencing significant growth, driven by several key trends. According to the U.S. Department of Agriculture (USDA), organic food sales in the United States reached $57.5 billion in 2021, indicating a growing consumer preference for clean-label and organic products, including in the bakery and confectionery sectors. This trend is influencing manufacturers to develop low-sugar, preservative-free, and plant-based glazing gels. The U.S. Food and Drug Administration (FDA) reports that 77% of U.S. adults are trying to limit or avoid sugars in their diet, further supporting the demand for healthier glazing gel options.
Additionally, the U.S. Census Bureau's Annual Retail Trade Survey showed a 13.3% increase in sales for hobby, toy, and game stores in 2020, which includes baking supplies, suggesting a rise in home baking activities. This trend, coupled with the influence of social media and increased interest in food aesthetics, is expanding the retail market for glazing gels. Furthermore, the Environmental Protection Agency (EPA) notes that containers and packaging make up a significant portion of municipal solid waste, emphasizing the importance of eco-friendly packaging innovations in the food industry, including glazing gels.