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The impact of social media marketing on customers has boosted the sales of innovative glass tableware owing to the increase in usage of smartphones and digitalization around the globe. Companies are expanding their global presence by selling their products through online platforms. Online shopping convenience, coupled with appealing discounts and improved payment and return policies, has motivated numerous consumers to opt for purchasing glass tableware through online channels.
A rising trend involves the increasing demand for multi-functional glass tableware, as consumers seek versatile products that can serve various purposes. This includes glassware suitable for both hot and cold beverages or bowls that seamlessly transition between serving and food storage. This trend underscores the preference for practicality and convenience in tableware, addressing storage concerns while delivering enhanced value to consumers.
Simultaneously, collaborations between glass tableware manufacturers and acclaimed designers or artists are gaining prominence.