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The glass bottles and containers industry is undergoing significant transformation, driven by advancements in smart packaging technologies. A new trend emerging is the integration of digital technologies, such as NFC (Near Field Communication) and QR codes, into glass packaging. These innovations allow brands to create interactive experiences for consumers, enabling features like product authentication, personalized promotions, and direct communication with customers through their smartphones. This trend is enhancing consumer engagement and providing brands with valuable insights into consumer behavior, all while leveraging the premium appeal of glass packaging.