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Glamping Market Size
Glamping Market size was valued at USD 2 billion in 2022 and it is estimated to grow at a CAGR of 8.1% between 2023 and 2032. Travelers are increasingly seeking unique and authentic experiences. Glamping offers a combination of outdoor adventure and luxury, making it an attractive option for those looking to escape the ordinary.
In addition, social media platforms have played a significant role in popularizing glamping. Travel influencers often showcase their glamping experiences, leading to increased interest and demand.
| Report Attributes | Details |
|---|---|
| Base Year: | 2022 |
| Market Size in 2022: | USD 2 Billion |
| Forecast Period: | 2023 to 2032 |
| Forecast Period 2023 to 2032 CAGR: | 8.1% |
| 2032 Value Projection: | USD 4.3 Billion |
| Historical Data for: | 2018 to 2022 |
| No. of Pages: | 180 |
| Tables, Charts & Figures: | 281 |
| Segments covered: | Type, Age, Application |
| Growth Drivers: |
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| Pitfalls & Challenges: |
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Setting up a glamping site can be capital-intensive, especially when compared to traditional camping. Infrastructure, amenities, and luxurious accommodations require substantial investment. In addition, Glamping operations are often affected by seasonal changes and weather conditions. Many sites are closed during the winter months, limiting year-round income potential.
COVID-19 Impact
The travel restrictions and lockdowns imposed in response to the pandemic severely curtailed travel and tourism activities, including glamping experiences. Many glamping sites had to temporarily close their doors or operate at reduced capacity as a result. This period witnessed a surge in reservation cancellations, which posed financial challenges for operators as they navigated refund requests amid diminished revenue streams.
Glamping Market Trends
There is a growing emphasis on sustainability and eco-friendliness in the glamping industry. Many glamping sites are adopting green practices, such as using renewable energy sources, reducing waste, and incorporating eco-friendly building materials into their accommodations. To stand out in the competitive market, operators are creating more unique and distinctive accommodations. This includes treehouses, geodesic domes, airstream trailers, and even underwater accommodations, providing guests with unforgettable experiences.
Glamping Market Analysis
Based on accommodation type, the cabin and pods segment dominated around USD 0.88 billion revenue in 2022. Cabins and pods provide a higher level of shelter and insulation compared to traditional tents, making them suitable for year-round glamping. This expanded seasonal availability attracts guests during off-peak months, increasing revenue potential for glamping operators. Additionally, cabins and pods can vary widely in size and design, appealing to a broad spectrum of travelers, from couples seeking a romantic getaway to families looking for spacious accommodations.
Based on age group, The age group of 18-35 segment accounted for more than 45% of the glamping market share in 2022, as 18-35 age group is more likely to seek out experiential and adventure-based travel, valuing authenticity, and meaningful experiences over traditional luxury. Glamping allows them to immerse themselves in the outdoors, whether it's in a secluded forest, on a picturesque hillside, or near a pristine beach, without sacrificing comfort or safety.
Based on application, the family travel segment held over 50.4% of the glamping market share in 2022. Glamping accommodations provide families with a comfortable and convenient way to experience the great outdoors. Unlike traditional camping, glamping offers amenities such as comfortable beds, private bathrooms, and fully equipped kitchens, which are essential for families with children. This added comfort and convenience make outdoor adventures more accessible and enjoyable for parents and their kids. Thus, this above factor is contributing to the market growth.
The Europe glamping market size reached USD 0.68 billion in 2022. Europe has a rich cultural heritage and a tradition of camping and outdoor activities, making glamping a natural extension of these pursuits. Travelers in Europe are increasingly seeking authentic and immersive experiences, and glamping allows them to connect with nature while enjoying the comforts and conveniences of modern accommodations.
Additionally, the glamping industry in Europe has witnessed substantial investment and innovation. Many glamping operators are continually upgrading and diversifying their offerings, introducing unique and stylish accommodations such as treehouses, yurts, safari tents, and geodesic domes. These options cater to a wide range of preferences and budgets, making glamping accessible to a broad spectrum of travelers.
Glamping Market Share
Major companies operating in the glamping industry includes:
- Under Canvas
- Collective Retreats
- Tentrr
- Eco Retreats
- Baillie Lodges
- Nightfall Camp
- Tanja Lagoon Camp
- Wildman Wilderness Lodge
- Paperbark Camp
- Hoshino Resorts
- PurePods
- Collective Retreats
These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.
Collective Retreats is an experiential travel company that redefines the accommodations experience for travelers through a collection of unique luxury retreats in unexpected places. It operates a portfolio of luxury glamping retreats in iconic destinations such as Vail, Montana, Hudson Valley, Sonoma, and Hill Country, Texas. Each retreat is designed to offer guests a unique and immersive experience, with accommodations and activities that are tailored to the specific destination.
Glamping Industry News
- In February, 2023 Collective Retreats has announced a partnership with NEOM. In order to create a cutting-edge, ultra-sustainable retreat in Trojena, the snow-capped mountain resort in northwest Saudi Arabia,
The glamping market research report includes in-depth coverage of the industry with estimates & forecast in terms of transactional value (USD Million) from 2018 to 2032, for the following segments:
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Market, By Accommodation Type
- Cabins and pods
- Tents
- Yurts
- Treehouses
- Airstreams
- Others
Market, By Age Group
- 18-35
- 36-50
- 51-65
- Above 65
Market, By Application
- Family travel
- Couples' getaways
- Solo travel
- Wellness retreats
- Others
The above information has been provided for the following regions and countries:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Australia
- Malaysia
- Latin America
- Brazil
- Mexico
- Argentina
- MEA
- UAE
- Saudi Arabia
- South Africa
- Egypt
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