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The powder form segment is projected to capture USD 9.7 million in 2023 and exhibit a 6.4% CAGR by 2032. This strong growth is attributed to several key factors, including the rising consumer preference for convenient and easily consumable supplement formats. The powder form allows for versatile applications, including use in beverages, smoothies, and food products, catering to health-conscious consumers seeking natural energy boosters and immune support.
Additionally, increasing awareness of the health benefits of ginseng, combined with the expanding market for dietary supplements, particularly in regions with growing health and wellness trends, is further propelling the demand for ginseng extract in powder form.
The ginseng extract market from dietary supplement application segment will expand to USD 14.6 million in 2023 and garner a 6.4% CAGR from 2024 to 2032. This robust expansion is fueled by several key factors, including the growing consumer focus on health and wellness, increasing demand for natural and herbal supplements, and the rising awareness of ginseng's potential benefits, such as enhanced energy levels, cognitive function, and immune support.
The trend toward preventive healthcare and the rising popularity of supplements for addressing lifestyle-related health issues further bolster demand. Additionally, the expanding e-commerce sector and the availability of various supplement formats are contributing to the segment’s significant growth.
The Asia Pacific ginseng extract market is poised for remarkable growth, with a projected market value of USD 15.5 million in 2023 and an anticipated compound annual growth rate (CAGR) of 6.7% from 2024 to 2032. This strong expansion is driven by several regional factors, including the deep-rooted cultural significance of ginseng in traditional medicine across countries like China, South Korea, and Japan, where it is widely recognized for its health benefits.
The increasing adoption of herbal supplements and natural health products in these markets, coupled with rising disposable incomes and growing health consciousness, further fuels demand. Additionally, government support for the cultivation of medicinal plants and the expanding nutraceuticals industry in the region contribute to the sector's robust growth trajectory.