Gimbal Market Size

Gimbal Market Size

The global gimbal market size was valued at USD 600 million in 2023 and is expected to grow at a CAGR of over 6% between 2024 and 2032. The increasing popularity of video content across platforms like YouTube, TikTok, and Instagram has fueled the demand for high-quality, stable footage. Gimbals, which provide smooth camera movements and eliminate shakes, have become essential tools for content creators, vloggers, and filmmakers. This trend is particularly strong among professionals and amateurs alike, driving market growth as more individuals seek to enhance their video production capabilities.

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For instance, in July 2023, ZHIYUN CRANE 4 Gimbal launched Featuring Sling Grip, Fill Light, and More. As a new gimbal flagship from ZHIYUN, the CRANE 4 promises to stabilize cameras such as Canon C70, Sony FX6, or the BMPCC 6K Pro. It features a new sling grip, wrist rest, a fill light, and a color touchscreen display. With the integrated 1.22-inch color touchscreen, the operator can easily view and adjust various functions of the CRANE 4, including balance and operating mode, and access real-time status information.
 

Innovations in gimbal technology, such as the integration of artificial intelligence (AI) for automatic tracking and the development of lighter, more compact models, are driving market growth. These advancements make gimbals more user-friendly and accessible to a broader audience, including those who may not have professional experience in videography. The continuous improvement in gimbal features, such as increased payload capacity and extended battery life, further boosts their appeal.
 

The gimbal market is becoming increasingly competitive, with numerous manufacturers entering the space, offering a wide range of products at various price points. This competition has led to price sensitivity among consumers, who often prioritize cost over features, resulting in downward pressure on prices and profit margins. Smaller companies may struggle to compete with established brands, leading to potential market consolidation.