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Geofencing Market Share

Report ID: GMI222
Published Date: Jan 2018
Report Format: PDF

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Geofencing Market Share

Companies operating in the business are involved in expanding the capabilities of their solutions with enhanced accuracy and integration functionalities. With aggressive promotion and marketing strategies, these players are developing solutions for a diverse set of customer segments for promotion, asset tracking, workforce management and fleet monitoring applications.

Some of the players operating in the geofencing market are:

Google
Apple
Bluedot innovation
Thumbvista
Esri
Embitel
Simplifi.fi
Gimbal
Mapcite
UpSnap
Placecast
Swirl Networks
GeoMoby
Localytics
Urban Airship
Pulsate
PlotProjects
Radar Labs
DreamOrbit.

Authors: Suraj Gujar, Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of geofencing was USD 200 million in 2016.

The industry share of geofencing is projected to witness more than 28% growth rate during 2017 to 2024.

Geofencing will witness considerable adoption across the transport and logistics applications, as well as in the retail sector for taking advantage of proximity-based marketing and promotional activities.

Mobile geofencing is gaining momentum among enterprises as the technology enables the collection of situational data which can be converted into actionable insights for effective retargeting campaigns.

GPS vehicle tracking strengthens the safety of the vehicles and other valuable assets, while allowing fleet managers to monitor real-time locations using portable devices like smartphones.

Managed services offered by geofencing providers will record significant demand owing to fast adoption of cloud computing and the need for efficient management of cloud-based deployment.