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Sustainability is taking center stage in the gellan gum industry. Manufacturers are actively seeking eco-friendly production methods and sourcing practices to lessen their environmental footprint. Concurrently, the trend towards functional foods, those offering health benefits beyond basic nutrition—has spotlighted gellan gum's potential in probiotic and fortified products. This evolving landscape is driving companies to innovate and bolster their research and development efforts. The European Commission reports that 60% of food manufacturers are now prioritizing sustainable practices in their production processes.