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The global market is moderately fragmented, with prominent players, such as Philips, Rowenta, Conair, Jiffy Steamer, Pure enrichment holding a market share of ~30-35%.
In the garment steamer market, companies strive for dominance through product innovation, quality, competitive pricing, and enhanced customer convenience. They emphasize features such as faster heating times, adjustable steam settings, and compact, portable designs to meet consumer demands for efficiency and ease of use. Additionally, the introduction of eco-friendly, energy-efficient models and competitive pricing strategies distinguish companies in the market. Strong brand recognition, superior customer service, and an effective online presence are crucial for gaining market share, especially in highly competitive regions like North America and Europe.
Major players operating in the garment steamers industry are: