Garment Steamers Market Analysis

Garment Steamers Market Analysis

Based on type, the market is classified into handheld and upright garment steamers. Handheld garment steamers dominated the market in 2023, acquiring a market of USD 1.5 billion and are expected to grow at a CAGR of 6.5% during the forecast period from 2024-2032. Handheld garment steamers currently dominate the market due to their portability, ease of use, and efficiency in removing wrinkles quickly. As convenience becomes increasingly important, particularly among young professionals and travelers, these compact models have surpassed larger, bulkier alternatives in preference. Their versatile design, suitable for various fabrics, makes them ideal for both home and travel use, driving consistent demand in urban and space-conscious markets.
 

Based on distribution channel, the garment steamers market is segmented into online and offline. The online segment dominated the market in 2023 by acquiring a market share of 55.9% and are expected to grow at a CAGR of 6.6% during the forecast period from 2024-2032. The online distribution channel has become essential in the garment steamer market, facilitating broader product reach and easier comparison shopping. E-commerce platforms provide consumers with access to a wide range of models, competitive pricing, and reviews, aiding in informed purchase decisions. The convenience of home delivery and frequent online discounts further boost sales, making online shopping the primary channel, especially in regions with limited retail access to specialty appliances.
 

U.S. accounted for USD 600 million of garment steamers market in 2023 and is expected to grow at a CAGR of 6.5% during the forecast period from 2024-2032. The U.S. dominates the garment steamer industry, driven by high disposable incomes, a preference for convenient home appliances, and a significant urban consumer base. Americans increasingly seek efficient garment care solutions, boosting the popularity of innovations like handheld steamers.
 

North America: The U.S. dominates the garment steamers market, driven by high disposable incomes, a preference for convenient home appliances, and a significant urban consumer base. Americans increasingly seek efficient garment care solutions, boosting the popularity of innovations like handheld steamers. Established brands such as Conair and Jiffy Steamer further enhance market demand, positioning the U.S. as a key region for innovation and sales.
 

Similarly, Canada’s garment steamer market is significant, propelled by consumer preferences for convenience and fabric care. Canadians prioritize household efficiency and eco-friendly products, leading to a growing adoption of garment steamers that offer quick results without ironing. The rise of e-commerce and the availability of high-quality portable models have strengthened the market.
 

Europe: The Europe market with a market share of around 29.4% in 2023 and anticipated to grow with a CAGR of around 6.2% during the forecast period. Europe commands a substantial portion of the global garment steamer market, driven by an increasing demand for efficient, space-saving appliances. European consumers prioritize convenience, fabric care, and sustainability, which has led to a surge in the popularity of garment steamers. The region's emphasis on quality and eco-friendly products further supports market growth.
 

In terms of country, Germany garment steamers market expressing notable growth rate of around 6.5% in 2023. Germany plays a pivotal role in Europe's garment steamer market, supported by its strong retail infrastructure and consumer preference for high-quality, durable appliances. As one of the largest markets in Europe, German consumers favor advanced, reliable steamers with innovative features. The demand for compact, efficient steamers is increasing, driven by busy urban lifestyles and a growing interest in effective and sustainable home care solutions.
 

Asia Pacific: The APAC market with a market share of around 22.3% in 2023 and anticipated to grow with a CAGR of around 6.8% during the forecast period. The Asia-Pacific region is witnessing significant growth in the garment steamer market, driven by rapid urbanization, rising disposable incomes, and changing consumer lifestyles. Increasing adoption of time-saving appliances among busy professionals and households has boosted demand for garment steamers. The rise of e-commerce platforms also plays a crucial role in making these products more accessible to consumers across the region, especially in emerging markets with growing middle-class populations.
 

In terms of country, China market expressing notable growth rate of around 6.9% in 2023. China leads the garment steamer market in the Asia-Pacific region, capitalizing on its extensive manufacturing base and rising domestic demand. As one of the world's largest consumer markets, China has experienced a significant increase in garment steamer usage. This growth is driven by urbanization, improved living standards, and a demand for efficient, space-saving solutions.