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Entertainment franchises are flowing into the NFT industry with the implementation of movement into blockchain technology. Not only does this strategy target numerous established communities, which, as Awesome1’s experience shows, have considerable buying power, but it also disrupts the traditional approaches to cashing in on IPs in today’s interconnected world.
In this way, through providing tangible proof in the form of digital collectibles related to favorite personalities and shows, platforms increase viewership and open new opportunities to generate income for authors and copyright holders. Featured developments include gasless transactions and efficiency, and customer blockchain networks; these features make the ownership of NFT affordable thus influencing more buyers, and investors into possessing more NFTs.
For instance, in June 2024, Singapore-based Web3 specialist OtherWorld introduced "Solo Leveling: The promised ending in the form of the word “Unlimited” on the Avalanche blockchain can be considered as the major step forward in the interaction between NFTs and entertainment. This platform deals in merchandise of famous games, and it also utilizes blockchain’s openness and stability to guarantee legitimacy and possession.