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Functional Water Market Trends

Report ID: GMI6168
Published Date: Jul 2023
Report Format: PDF

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Functional Water Market Trends

The incorporation of a wide range of functional ingredients, such as vitamins, minerals, electrolytes, antioxidants, probiotics, adaptogens, and plant extracts, in functional water products can lead to the offering of targeted health benefits. The focus lies in the delivery of specific health benefits such as hydration, immune support, stress reduction, improved cognitive function, and sports performance enhancement. Functional water brands are focusing on specific consumer lifestyles as well as consumer demographics such as athletes, fitness enthusiasts, busy professionals, and wellness-focused individuals.

Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of functional water was reached USD 4.2 billion in 2022 and is estimated to account for USD 12 billion by the end of 2032, owing to the rising consumer awareness as well as the growing interest in health & wellness.

The fruit-flavored segment held a market share of around 40% in 2022 and is estimated to grow at a lucrative pace by 2032, backed by the varied taste preferences of different individuals as well as the availability of a wide range of flavors.

The U.S. market with a value of USD 3.1 billion in 2022 and is estimated to expand at a significant pace over 2023-2032, backed by the growing consciousness of consumer health & wellness.

The Coca-Cola Company, PepsiCo, Inc., Danone S.A, Nestlé Water, Bai Brands LLC, Karma Culture LLC, Essentia Water LLC, and Neuro Brands LLC.