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The functional proteins market from whey protein segment held over USD 1.2 billion revenue in 2022. Whey protein is a popular choice among athletes and fitness enthusiasts for muscle recovery, muscle building, and overall sports performance. Whey protein's ability to promote satiety and support weight management is a significant market demand.
The muscle building and recovery segment accounted for 40% of the functional proteins market share in 2022. Athletes and fitness enthusiasts demand functional proteins that support muscle recovery and growth after intense physical activities, such as resistance training and workouts. Individuals with active lifestyles seek protein products to aid in muscle repair and maintenance.
The functional proteins market from sports nutrition segment is anticipated to grow at 5.7% CAGR through 2032. Athletes and fitness enthusiasts seek functional proteins to support muscle recovery and promote muscle growth after intense physical activities.
U.S. functional proteins market size dominated around USD 1.5 billion in 2022. Increasing awareness of the importance of a healthy lifestyle and balanced nutrition drives the demand for functional proteins. Consumers in North America are increasingly seeking products that offer specific health benefits beyond basic nutrition.