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Functional Flours Market size was valued at USD 87 billion in 2023 and is projected to grow at more than 8.2% CAGR from 2024 to 2032, led by the increasing demand for premium food products. Premiumization of food products helps make certain items more appealing to the consumers by offering superior quality and exclusivity.
Globally leading food brands are leveraging premiumization as a means to innovate and introduce unique food products. Companies such as Kraft Heinz, Starbucks, and Unilever are focusing on premium products by providing elevated sauces & spreads, personalized coffees, and prestige skincare. Furthermore, growing consumer awareness and inclination toward healthy foods will drive the functional flours market growth.
Report Attribute | Details |
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Base Year: | 2023 |
Functional Flours Market Size in 2023: | USD 87 billion |
Forecast Period: | 2024 to 2032 |
Forecast Period 2024 to 2032 CAGR: | 8.2% |
2032 Value Projection: | USD 185 billion |
Historical Data for: | 2018 to 2032 |
No. of Pages: | 350 |
Tables, Charts & Figures: | 238 |
Segments covered: | Source, Type, Application and Region |
Growth Drivers: |
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Pitfalls & Challenges: |
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Volatile commodity prices may impede the production of functional flour. Due to changing economic scenarios, inflation, and political conflicts, the import-export of flour and flour ingredients has declined notably. Moreover, the increasing costs of food ingredients and changing trade relations may limit demand for functional flour to some extent.
The COVID-19 pandemic had a positive influence on the functional flours market. The rising consumer focus on healthy foods and fortified baked goods spurred the demand for functional flours. Despite the supply chain disruptions, functional foods emerged as a popular category among consumers seeking highly nutritious food products. High consumption of convenience foods and the rise in food delivery services in the later phase of the pandemic will propel the industry demand.
New product development and food innovation are boosting the development of novel food products and functional ingredients. The growing consumption of bakery items and confectioneries with unique formulations is boosting the demand for functional flours. Moreover, the increasing consumer preference for gluten-free snacks is accelerating the use of cereal, legume, and pseudo-cereal flours to incorporate functional properties.
Functional flour market share from bakery products segment reached USD 30.8 billion in 2022. The main objective of using functional flours in bakery items is to enhance the taste, texture, and nutritional profile of the products. For instance, different varieties of functional breads are made using a combination of ingredients such as amaranth flour, and foxnut flour for their sensorial properties and health benefits. Rich concentrations of micronutrients including zinc, iron, calcium, and potassium, among other benefits will drive demand for such functional flours.
The specialty functional flours accounted for 20% market share in 2022. Rapid urbanization, hectic lifestyles, and a rising global population are driving the demand for ready-to-eat foods with a promising nutritional profile. In the recent past, several food processing companies have introduced innovative prepared flour mixes to address the changing consumer preferences toward convenience and easy-to-make foods. These products not only have superior taste & texture but also have a longer shelf life, attracting consumers across developed and developing nations.
The legumes source segment held a 58% functional flours market share in 2022. A variety of legumes are used to make functional flours due to their nutritional and techno-functional advantages. It is an economical source of plant-based protein for vegetarians and vegans. In the midst of the constantly increasing global population and the growing pressure on the agriculture and food sectors, legumes are a sustainable and cost-effective alternative to animal protein. They play a key role as a functional ingredient due to their techno-functional properties such as foaming, solubility, oil holding & water holding capacity, gelation, and emulsification, which will increase their usage in functional flour production.
North America functional flours market size will expand at 7.5% CAGR between 2023 and 2032, impelled by the expanding bakery and confectionery sectors in the U.S., and Canada. Additionally, the growing inclination toward plant-based protein, veganism, and overall interest in health and fitness is fueling the demand for fortified food products in the region. Moreover, favorable government initiatives and policies are encouraging the production and commercialization of fortified breaks and other functional foods to improve population health.
Some of the leading companies include:
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Market, By Source (2018 – 2032)
Market, By Type (2018 – 2032)
Market, By Application (2018 – 2032)
The above information has been provided for the following regions and countries: