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Leading companies in the fruit snacks industry including Crunchies Natural Food are implementing a multifaceted approach to maintain their competitive edge. The company emphasizes freeze-drying as a method to conserve the natural goodness of fruits without added sugars or preservatives, and has positioned itself as a pioneer in the industry. By setting a standard for quality and naturalness, Crunchies is contributing to a shift in consumer expectations, influencing competitors to prioritize transparency. The other major industry players are: