Fruit Infused Water Market Trends

Fruit Infused Water Market Trends

Key trends in the fruit-infused water industry highlight the surging demand for functional beverages. Brands are increasingly incorporating ingredients such as antioxidants, vitamins, and electrolytes to bolster health benefits. According to the U.S. Department of Agriculture, the functional beverage market is projected to grow by 6.5% annually through 2028. A notable shift towards sustainable packaging is evident, with a growing number of companies opting for eco-friendly materials, including glass bottles and recyclable plastics.
 

The Environmental Protection Agency reports that the use of recyclable plastics has increased by 12% over the past five years. Furthermore, there's a rising interest in personalized and exotic flavor combinations, like hibiscus-berry and cucumber-mint, which resonate with adventurous consumers. The ascent of online retail and direct-to-consumer models is noteworthy, empowering brands to tap into a broader audience and introduce subscription services tailored for the convenience-driven market. The U.S. Census Bureau indicates that e-commerce sales have grown by 14.3% annually, underscoring the significance of online retail in reaching consumers.