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Frozen Pizza Market Size
Frozen Pizza Market size was valued at USD 16.5 billion in 2022 and is predicted to witness 6.8% CAGR from 2023 to 2032. Growing consumer inclination toward convenient meal options is driving the frozen pizza demand. Frozen pizza can be stored easily in freezers at homes.
Proper storage and transportation of frozen pizzas are necessary to maintain their quality and prevent spoilage. Disruptions in cold chain logistics including extended storage periods and temperature fluctuations may affect the pizza taste & texture, affecting buyer experience and product demand. Another factor that may influence the market demand is seasonal fluctuations; however, the impact is usually for a certain period; for example, during winter the product demand is high as consumers prefer staying at homes. In such scenarios, managing inventory and production can be a challenge for manufacturers, impeding frozen pizza market growth.
| Report Attributes | Details |
|---|---|
| Base Year: | 2022 |
| Market Size in 2022: | USD 16.5 billion |
| Forecast Period: | 2023 to 2032 |
| Forecast Period 2023 to 2032 CAGR: | 6.8% |
| 2032 Value Projection: | USD 37.9 billion |
| Historical Data for: | 2018 to 2022 |
| No. of Pages: | 200 |
| Tables, Charts & Figures: | 251 |
| Segments covered: | Size, Crust Type, Toppings, Distribution Channel, Region |
| Growth Drivers: |
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| Pitfalls & Challenges: |
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While convenience & taste are significant factors in the market, concerns related to the nutritional content of frozen pizzas may hinder industry growth. High levels of sodium, artificial additives, and saturated fats may negatively affect the purchasing decisions of health-conscious consumers.
COVID-19 Impact
The COVID-19 pandemic led to disruptions in the supply chain due to the implementation of lockdown measures, transportation restrictions, raw material availability issues, factory closures, and labor shortages. These measures negatively affected the frozen pizza market in terms of delivery schedules, production capacities, and overall product availability. On the other hand, with the implementation of lockdowns and restrictions on commercial food establishments, the demand for easy-to-prepare meals such as frozen pizza surged.
E-commerce platforms also witnessed an increased adoption during the COVID-19 period due to the demand for contactless grocery shopping. The subsequent reduction in COVID-19 cases and implementation of strategies by government & non-government organizations are projected to fuel the market revenue.
Frozen Pizza Market Trends
In the frozen pizza industry, consumers are increasingly looking for healthier options, leading to the incorporation of organic ingredients, whole grains, and reduced sodium & fat content. Manufacturers are also offering vegetarian, gluten-free, and vegan varieties to cater to individual preferences. The rising trend of vegan & plant-based diets has further extended the market. The use of non-dairy cheese, plant-based meat alternatives, and vegetable-based toppings in plant-based frozen pizzas has gained popularity among vegetarians, vegans, and consumers trying to reduce their meat consumption.
Growing e-commerce platforms have significantly impacted the frozen pizza industry as consumers can directly purchase frozen pizzas from manufacturers or online retailers offering a wider range of product choices. This trend of online purchasing has facilitated the entry of niche frozen pizza brands in traditional brick-and-mortar stores.
Frozen Pizza Market Analysis
The frozen pizza market from personal size segment held over USD 9.6 billion revenues in 2022, attributed to the popularity of single-serve or personal size frozen pizzas among consumers or small households. Busier lifestyles, smaller households, and the desire for portioned meals are a few factors driving this segment growth. The medium size pizza segment is witnessing demand in social occasions and due to the need for varieties in toppings. In the large size segment, this pizza size provides cost-effectiveness and large portions satisfy bigger households.
The thin crust segment accounted for 35% of the frozen pizza market share in 2022, owing to the crispy texture and flavor of the toppings provided. Its lightness and shorter cooking time are factors that are boosting its demand as a quick & easy meal solution. Gluten-free crust type is also gaining popularity among consumers who suffer from gluten intolerance. They are also consumed by people following gluten-free diets and people suffering from celiac disease.
The frozen pizza market from pepperoni pizza segment is anticipated to expand at 5.68% CAGR through 2032. The toppings segment is widely popular owing to its combination of savory & slightly spicy flavors. Owing to its familiarity as a staple offering in frozen pizzas, the segment holds high demand. BBQ chicken pizzas are a better substitute for traditional pizza toppings, appealing to consumers who seek a unique taste experience. The growing trend of vegetarianism or consumers opting to reduce their meat consumption is driving the margherita pizza segment. Vegetarian & vegan pizzas provide various vegetable toppings such as mushrooms, onions, bell peppers, olives, tomatoes, and plant-based protein substitutes such as vegan cheese or tofu.
The supermarkets & hypermarkets segment held a dominant frozen pizza market share in 2022, due to the fact that they provide a one-stop shopping experience to consumers, enabling them to select frozen pizzas of their choice from a wide variety. This also includes the type and brand of the frozen pizza, which are placed in dedicated sections with visible displays. These visible displays offer consumers convenience, accessibility, visibility, and product differentiation, thereby propelling the distribution channel segment growth.
The U.S. frozen pizza market was reached USD 7.44 billion revenue in 2022. Consumers in North America often seek convenient meal options owing to their busy lifestyles and their inability to prepare a meal from scratch. This factor has increased the demand for frozen pizzas as they are heat-and-eat or ready-to-eat meals. The other factor boosting market growth in this region is changing dietary preferences such as dairy-free, gluten-free, and vegetarian diets. Manufacturers in this region are catering to these changing diet patterns by offering varied products, thus boosting market size.
Frozen Pizza Market Share
Major companies operating in the frozen pizza market are:
- Bellisio Foods Inc
- Hansen Foods Inc
- Nestle SA
- One Planet Pizza
- Daiya Foods Inc
- McCain Foods Ltd
- Oetker GmbH
- California Pizza Kitchen Inc
- Atkins Nutritionals, Inc
- Freiberger Lebensmittel GmbH Co.
These companies concentrate on strategic partnerships, new product launches, and commercialization efforts for market expansion. Furthermore, they are investing in research & research to launch advanced products and garner maximum market.
Frozen Pizza Industry News
- On 29th September 2022, Chicago Town has announced the introduction of seven new products to its already popular range of Chicago-inspired pizzas – saying it is adding “new trend led flavour combinations, new bases and new premium toppings”.
- On 1st November, 2021, HyFun Foods, one of India's largest producers and exporters of frozen snacks, announced the expansion of its product portfolio with the launch of innovative products like the frozen pizzas, which has four variants- Classic Margherita, Veggie Paradise, Garden Fresh and Tandoori Paneer for the QSR. Hyfun Foods claims to be the only Indian brand offering frozen pizzas at a pan India level.
This frozen pizza market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (Kilo Tons) from 2018 to 2032, for the following segments:
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Market, By Size
- Personal size
- Medium size
- Large size
- Family size
Market, By Crust Type
- Thin
- Thick
- Stuffed
- Gluten Free
- Cauliflower
Market, By Toppings
- Cheese pizza
- Pepperoni pizza
- Vegetable pizza
- Meat lovers pizza
- Margherita pizza
- BBQ Chicken Pizza
- Hawaiian pizza
- Supreme pizza
- Specialty or gourmet pizza
Market, By Distribution Channel
- Supermarkets and hypermarkets
- Convenience stores
- Online retailers
- Independent retailers
The above information has been provided for the following regions and countries:
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Russia
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Indonesia
- Malaysia
- Latin America
- Brazil
- Mexico
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
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