Home > Food & Beverages > Processed Food > Frozen Dough Market
The frozen dough industry is experiencing several significant trends. There is increasing demand for healthier options, including gluten-free, organic, and vegan dough, driven by health-conscious consumers seeking nutritious alternatives. According to the U.S. Department of Agriculture (USDA), organic food sales in the United States reached USD 57.5 billion in 2021, indicating a growing preference for organic products, including frozen dough.
Convenience remains a primary factor, with frozen pizza and bread dough gaining traction in both retail and foodservice sectors. The U.S. Census Bureau reported that the value of shipments for frozen bakery products, which includes frozen dough, reached USD 8.1 billion in 2020, demonstrating the sector's significant market presence.
Advancements in freezing and preservation technologies are enhancing product quality, taste, and texture. The expansion of online retail platforms is improving product accessibility, particularly in urban areas. The U.S. Census Bureau's Annual Retail Trade Survey showed that e-commerce sales for food and beverage stores increased by 103.6% from 2019 to 2020, highlighting the growing importance of online channels.
Furthermore, there is a growing preference for artisanal-style frozen dough products, as consumers seek gourmet-quality baked goods with the convenience of frozen options. The Bureau of Labor Statistics reported that the employment of bakers is projected to grow 8% from 2020 to 2030, faster than the average for all occupations, partly due to the increasing demand for specialty baked goods, which may include artisanal-style frozen dough products.