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Companies in the frozen dough industry use several strategies to stay competitive and grow. They offer a variety of products, including gluten-free and organic options, to meet changing consumer needs. They invest in new freezing technologies to maintain product quality. These companies also partner with food service providers and retailers to improve distribution. Many are expanding their online sales to adapt to new shopping trends. They use marketing tactics like in-store sampling and digital advertising to attract customers. Lastly, they focus on improving packaging and making their products more sustainable.
Top companies operating in the frozen dough industry include: