Fresh Figs Market

Fresh Figs Market Size

The fresh figs market size was estimated at USD 1.4 billion in 2024 and is expected to grow at a CAGR of 4.9% from 2025 to 2034, due to their high fiber content and vitamins which aid in digestion as well as assist in weight management. Fresh figs are a good source of dietary fiber, with 14% of the daily value in each 100-gram serving. Regular consumption has been proven to lower blood pressure and cholesterol and help in overall wellness.

Ficus carica L. or also known as fig, which comes from the family Moraceae is believed as one of the oldest fruit trees that cultivated in the world. This plant grows well under typical hot dry summer and mild winter. Turkey produces about 27% of world fresh figs, 53% of dry figs and realizes 51% of world fig fruit exports. Bursa is the largest fresh fig region in Turkey with extensive fresh fig exports.

In 2024, the U.S. accounted for 23% of the shares in the fresh figs market. In India, the market is estimated to witness phenomenal growth at a CAGR of 6.5% between 2025 and 2032, which is fueled by the rising population of alternative medicinal fruits consumers and yoga practitioners. Alongside, the UK is also expected to experience growth with a CAGR of 4.8% during the forecast period because of the adoption of fresh figs in the preparation of numerous bakery and dairy dishes, salads, and desserts.

The increasing use of online grocery sites that sell organic farm-to-home fruits and vegetables will further support market growth. In addition to this, fresh figs are used in a wide range of culinary applications such as pastries, bread and cakes which contributed to the raised demand. Moreover, the fresh figs’ ability to help manage diabetes, heart issues, and improve the immune system makes them an appealing option, further increasing their popularity.

Fresh Figs Market Trends

• Technological progress in agriculture and supply chain: Markets for fresh figs are undergoing developments in technology to improve production and product quality. Growers can now apply advanced cultivation methods like controlled environment agriculture and precision farming to achieve the optimal growing conditions. Furthermore, the application of artificial intelligence and machine learning within Agriculture is transforming the fig sector through improved efficiency in production and quality control in the fig industry. Also, the emergence of online grocery stores has widened the market for fresh figs by making them available to a larger population.
  
• The rise of fig leaves in fine dining: Nowadays fig leaves started dominating fine dining menus in Philadelphia and beyond. For instance, Philadelphia’s most ambitious, 23-course tasting temple to fine dining, chef Nich Bazik doles out fig leaf oil alongside pristine, raw slices of Baja kanpachi.
  
• Rising culinary appeal of fresh figs: The fresh figs marketers are benefiting from rising culinary appeal of fresh figs. Fresh figs are a delicacy. Their richly colored skin, velvet texture, and floral flavors are a world away from the concentrated chewiness of dried figs. Beyond the fruit bowl, fresh figs are versatile and surprising. They improve simple savory salads and snacks and add complexity to easy or slow-cooked entrees. Their famous sweetness is a foil for tart vinegar and a natural for decadent desserts.
  
• Additionally, fresh figs are so special that people throughout ancient civilizations considered them to be a “food of the Gods.” They are lusciously sweet with a texture that combines the chewiness of their flesh, the smoothness of their skin, and the crunchiness of their seeds.
  

Fresh Figs Market Analysis

Based on product type, the fresh figs market is divided into black mission figs, brown turkey figs, kadota figs, calimyrna figs, adriatic figs, and others. Black mission figs segment generated a revenue of USD 370.6 million in 2021 and USD 424.8 million in 2024 at a CAGR of 5.9% due to their exceptional flavor, and nutritive value.

• Black Mission figs are extremely sweet. Despite their name, they aren't really black – more of an insanely deep blue purple that is gorgeous in its own right. Inside they are beautifully pink. Moreover, their superior shelf-life compared to other figs plus enhanced post-harvest handling increase their preference for domestic and export markets.
  
• In addition, Black mission figs are aided by the widespread cultivation in the prime fig growing regions including California, Turkey, and Spain. The increasing demand is further fueled by the emerging trend of healthy eating and rise in the consumption of natural sweeteners. Furthermore, major retailers and organic food producers focus on, invest in, and promote Black mission figs for their premium markets and consistent supply, thus dominating the market.
  

Based on form, the fresh figs market is divided into fresh whole figs, dried figs, fig paste/puree, fig jam/jelly, and fig syrup. In 2024, Fresh whole figs segment held major market share, accounted for 41.9% share due to the swelling preference of consumers toward healthier and organic substitutes for refined sugar.

• Fresh whole figs are rich in nutrients while being relatively low in calories, making them a great addition to any diet. Fresh figs contain natural sugars, making them a sweet alternative for snacks that may be high in added sugars. Moreover, fresh figs are very popular in the market as they are consumed widely in salads, gourmet dishes, and desserts. This has also propelled the market growth for fresh figs alongside popularity increase in organic foods.
  
• Fresh figs are packed with nutrients and may offer a wide range of health benefits. Consumers worldwide are now able to purchase fresh whole figs due to the integration of newer distribution methods, such as the accessibility of online shopping and fig sales in supermarkets. Also, whole figs require a lot less processing over the dried figs and therefore are preferred from a consumer’s standpoint, as well as from a marketing standpoint.
  

Based on end use, the fresh figs market is divided into direct consumption, bakery and confectionery, dairy products, snacks and cereals, beverages, culinary applications, and others. Globally, direct consumption segment held major market share, accounted for 35.3% share owing to growing preference of fresh, natural, and wholesome food.

• They are consumed fresh (peeled or unpeeled), and as part of various foods such as cakes, pies, puddings, bakery products, jams, marmalades, and pastes. More recently, fresh figs are used in sauces complimenting savory meat dishes, mixology creations, and sliced on Mediterranean-inspired pizza, flatbreads and salads.
  
• Fresh figs are extensively consumed due to their high contents of fiber, antioxidants, and other essential minerals such as potassium and magnesium. Health conscious takes consumers health conscious and further. With the rising awareness towards a balanced plant-based diet and the superfood culture, the demand for fresh figs has further increased.
  

China fresh figs market generated a revenue of USD 175.6 million in 2024. China fresh figs market is projected to grow at a CAGR 4.8% reaching USD 333.3 million by 2034.

• In China, fig farming has been increasing in scale, especially in areas such as Jiangxi and Sichuan provinces. The crop year usually lasts between July and December. However, some climate conditions have been problematic; for example, Jiangxi had one of its hottest summers with some regions experiencing temperatures more than 50°C enduring a hot temperature rise that resulted in a fig production cutback of 20% and causes smaller fruit growth. Even so, consumer interest remains due to the high sugar content of the figs.
  
• In Chinese cities such as Xiamen, where figs have been recently grown, there are figs that have only recently been made available. They are grown in the province of Jiangsu, Anhui, Shandong, Guangdong, Sichuan and Fujian. Because of difficult and weak means of transport, figs are sent in individual air-freight packages which greatly increases the retail price. However, the price for figs has generally been reduced a little, and combined with plentiful harvests, a lower price makes them easier for customers to purchase.
  

The fresh figs market in the U.S. is expected to experience promising growth from 2025 to 2034 due to growth of increasing demand within the country.

• In the U.S., California remains the largest producer of fresh figs. Post cooler facilities operate at 85% capacity, and there are around 65,000 distribution outlets to retail customers.
  
• The shelf-life of products has improved by 45% with better cold-chain management, while automation has increased processing productivity by 52%. Furthermore, 82% of farmers have implemented sustainable agricultural methods, demonstrating a willingness to tackle environmental issues.
  

Fresh Figs Market Share

Top 5 companies in the fresh figs industry are California Figs, Valley Fig Growers, Mafpack?, Hadley Fruit Orchards, and Roland Foods?. The market for fresh figs is competitive and fragmented which means that numerous market players are trying to gain share through one or more strategies. 

The market participants are making use of various measures including forming partnerships, developing and launching new and more better products, and investing in R&D to bolster their market positions. In this regard, Meurens Natural S.A. has developed Natu-Figs, a liquid sweetener, fruit-flavoring, and a natural dark color figure that is kosher and halal certified. Likewise, FruitLips introduced whole green figs in syrup to be served on cheese platters or used to make stuffed pizza with blue cheese, all while stressing the absence of artificial ingredients. 

The competition in the fresh figs market is determined by several factors which are price and non-price factors such as innovation, product quality, distribution and marketing, and brand prestige. To fulfil the increasing consumer preference for health and sustainability, businesses are investing their resources towards providing organic and responsibly harvested figs. Furthermore, ongoing innovation in packaging and preservation technologies helps to resolve one of the major issues with fresh figs—short shelf life. Moreover, expansion through acquisitions, mergers, joint ventures, and collaborations remains an important approach in enhancing product and market share.

Fresh Figs Market Companies

Some of the eminent market participants operating in the fresh figs industry include:

• Alara Agri Business
• Athos Agricola
• California Figs
• Earl's Organic Produce
• FruitLips Jiaherb
• Hadley Fruit Orchards
• Mafpack
• Meurens Natural
• Roland Foods
• Valley Fig Growers
  

As one of the primary producers in Turkey, which happens to be the largest fig producing country in the world, Alara Agri specializes in growing and exporting fresh figs. Turkey’s agricultural experience in the region along with its climate is beneficial for this company. Alara Agri can service Europe, Asia, and North America because of the established strong international distribution network of the company.

In the U.S. fresh figs market, Valley Fig Growers based in California, is one of the prominent growers supplying fresh figs. Figs are produced using modern farming methods while practicing sustainable agriculture to improve the yield and quality of the figs. Valley Fig Growers is a strong domestic and export market which enables the company to foster market growth.

Fresh Figs Industry News:

• In December 2024, Cherry Fig & Perla Fruit launched a FreshSens technology which enables to store 'Bursa Siyah?' figs for 28 days, while maintaining the fruit's firmness, color, and flavor quality. By retaining the optimal O2 and CO? concentrations, FreshSens was able to decelerate the fig's ripening process without the need for chemicals.
  
• In July 2024, The California Fresh Fig Growers Association announced that fig season would start early this year due to extreme heat and that consumers & retailers can expect plentiful fruit into the fall.
  
• In February 2023, Meurens Natural introduced Natu-Figs, which are Kosher and Halal certified. The liquid produce can be utilized as a sweetener, fruit flavor, and natural dark color.
  
• In January 2022, Roland Foods launched fig jam which would be perfect for incorporating into appetizer boards and even brunch dishes.
  

The fresh figs market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) & volume (Tons) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Black mission figs
• Brown turkey figs
• Kadota figs
• Calimyrna figs
• Adriatic figs
• Others

Market, By Form                              

• Fresh whole figs
• Dried figs
• Fig paste/puree
• Fig jam/jelly
• Fig syrup

Market, By End Use                         

• Direct consumption
• Bakery and confectionery
• Dairy products
• Snacks and cereals
• Beverages
  • Smoothies
  • Juices
• Culinary applications
• Others

Market, By Distribution Channel    

• Supermarkets and hypermarkets
• Specialty stores
• Online retailers
• Foodservice providers
• Others

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE