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The growing integration of AI and ML into freight forwarding software to enhance predictive analytics, optimize routes, automate processes, and improve decision-making is a major trend witnessed in the market. Furthermore, IoT allows for real-time tracking of shipments, which improves visibility and reduces the risk of lost or delayed goods. This is becoming a key requirement in modern logistics. The market is also witnessing the growth of various start-ups in the market which are using AI to streamline operations. For instance, in July 2024, Freightmate Ai, a new logistics startup raised USD 650,000 in pre-seed funding from Wischoff Ventures. The company will use the funds to transform the freight forwarding industry with AI to automate operations and allow large freight forwards to build and maintain their own freight management systems,
Companies are also using machine learning techniques to transform the way goods are moved across the globe. For instance, in May 2024, Grydd, a provider of AI-powered supply chain and logistics software upgraded its innovative ecosystem by launch of an advanced suite of AI applications including demand planning AI, route prediction AI, cargo optimization AI, sustainability AI and collaboration Hub AI.