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The current trend in the freeze-dried fruit powder industry revolves around the growing consumer demand for clean-label, natural, and nutrient-dense ingredients. This is driven by an increasing focus on health and wellness, with freeze-dried fruit powders gaining popularity in functional foods, beverages, and dietary supplements.
The rising use of these powders in plant-based and vegan products is also notable. Upcoming trends include the expansion of freeze-dried fruit powders into cosmetics and personal care, as consumers seek natural alternatives in skincare and haircare. Additionally, advancements in organic and sustainably sourced products are expected to drive further growth in the market.