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In terms of key product trends, there is a noticeable shift towards sustainable and eco-friendly packaging materials, reflecting the growing environmental consciousness among consumers. Glass and plastic bottles continue to dominate, but there is a rising demand for unique shapes and designs that enhance the overall aesthetics and brand identity. Customization and personalization are gaining prominence as consumers seek a more individualized and engaging experience with their fragrance products. Additionally, consumers are increasingly valuing packaging that is not only visually appealing but also practical and convenient for on-the-go usage.