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Archer Daniels Midland Company (ADM), one of the key companies, employs strategic initiatives, such as focus on extensive R&D, introducing innovative protein solutions to meet evolving consumer preferences. The company also engages in strategic partnerships and collaborations to enhance its product portfolio. Sustainable sourcing practices and investments in plant-based protein technologies align with the ongoing trends, while global expansion and acquisitions bolster ADM's presence in key regions. This multifaceted approach is also applied by the other prominent industry players, namely: