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As health-conscious consumers seek transparency in their food choices, a notable shift away from synthetic additives is observed, including phosphates. To take on this challenge, the food manufacturers are exploring natural alternatives and innovative clean-label solutions to maintain the desired texture, shelf life, and taste in their products. This trend is encouraging the development of phosphate-free or reduced-phosphate formulations in various food segments, including meat, dairy, and baked goods. According to the annual health & food survey conducted by International Food & Information Council in the aftermath of Covid, more than four out of five consumers claim the pandemic altered their food habits, turning them to cook, eat, shop and think about food differently.
Additionally, a growing demand for sustainable practices in phosphate extraction and production is being observed. Consumers are looking for brands that prioritize eco-friendly sourcing and demonstrate responsible corporate practices. According to an article published by Roundup.org, 78% consumers believe that sustainability is vital, around 55% are willing to pay more for eco-friendly brands, and 84% claim that ignorance towards eco-friendly practices will alienate them from a brand or company. This trend has led to increased scrutiny of the environmental impact of phosphate production & usage, potentially resulting in regulatory changes and supply chain alterations. The market is gradually adapting to align with evolving consumer expectations and sustainability goals, which will continue to shape the future growth trajectory.