Home > Food & Beverages > Food Additives > Preservatives > Food Fortifying Agents Market
Consumers are demanding foods that provide functional benefits beyond basic nutrition. Fortified foods that offer specific health benefits, such as immunity support or cognitive enhancement, are gaining popularity. Advances in technology allow for personalized nutrition recommendations based on individual needs and preferences. Fortification can play a role in creating tailored dietary solutions. Consumers are looking for clean label products with recognizable and natural ingredients. Natural fortifying agents derived from plant sources are becoming more desirable.