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Food Fortifying Agents Market was valued at USD 83.80 billion in 2023 and is estimated to expand at over 7.8% CAGR from 2024 to 2032. Increased awareness of nutritional deficiencies and their impact on health drives demand for fortified foods. Growing interest in maintaining a healthy lifestyle and preventing chronic diseases fuels the demand for nutrient-rich foods.
The aging global population seeks foods that support bone health, cognitive function, and overall well-being, driving demand for fortified products. Fortification of foods with essential vitamins and minerals is crucial for prenatal and child health, driving demand for fortified infant formulas, baby foods, and maternal supplements.
Report Attribute | Details |
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Base Year: | 2023 |
Food Fortifying Agents Market Size in 2023: | USD 83.8 Billion |
Forecast Period: | 2024 to 2032 |
Forecast Period 2024 to 2032 CAGR: | 7.8% |
2032 Value Projection: | USD 164.5 Billion |
Historical Data for: | 2018 to 2023 |
No. of Pages: | 150 |
Tables, Charts & Figures: | 191 |
Segments covered: | Increasing consumer awareness on health benefits |
Growth Drivers: |
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Pitfalls & Challenges: |
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Excessive fortification can lead to nutrient imbalances, potentially causing adverse health effects. Striking the right balance is crucial to avoid these risks. Certain nutrients can interact with each other, affecting their absorption or efficacy. Understanding these interactions and optimizing formulations is challenging. Some fortified nutrients might not be well-absorbed by the body, limiting the effectiveness of fortification efforts.
Changes in consumer priorities and spending patterns have led to shifts in demand for certain fortified products. Some consumers focused on essentials, while others sought products with immune-boosting nutrients. Thus, the reduced number of COVID-19 cases and implementation of subsequent strategies by government and non-government organizations is set to drive the market growth.
Consumers are demanding foods that provide functional benefits beyond basic nutrition. Fortified foods that offer specific health benefits, such as immunity support or cognitive enhancement, are gaining popularity. Advances in technology allow for personalized nutrition recommendations based on individual needs and preferences. Fortification can play a role in creating tailored dietary solutions. Consumers are looking for clean label products with recognizable and natural ingredients. Natural fortifying agents derived from plant sources are becoming more desirable.
The food fortifying agent market vitamins segment dominated around USD 39.1 billion revenue in 2022. Consumers seeking to address nutritional gaps and enhance overall health drive demand for foods fortified with essential vitamins.
The bone health segment accounted for 35% of the food fortifying agents market share in 2022. Growing demand for calcium and vitamin D-fortified products to support bone health in aging populations.
The food fortifying agents market from dairy products segment is anticipated to grow at 7.6% CAGR through 2032. Calcium and vitamin D fortification to support bone health. Probiotic fortification in yogurts and cultured dairy products.
U.S. food fortifying agents market size held over USD 27.4 billion in 2022. Increasing health consciousness and awareness of nutritional deficiencies drive the demand for foods and beverages fortified with essential vitamins, minerals, and other nutrients.
Some of the major companies operating in the food fortifying agent market are :
These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.
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Market, By Type
Market, By Health Benefits
Market, By Application
The above information has been provided for the following regions and countries: