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Prominent participants operating across the food & beverages color fixing agents market include
These firms have been actively working on integrating novel technologies and introducing new product ranges to gain a competitive edge over others.
For instance, in June 2022, following the phase-out of TiO2 (titanium dioxide) by the European Food Safety Authority (EFSA), ingredient manufacturer Blue California came up with a range of clean label whitening agents as a replacement for the potential health risk white colorant. The new product range comprising proprietary ingredients comes with whitening or opacifying effects and a delicious rich/creamy mouthfeel with exceptional sensory benefits. The products are claimed to support cognitive health and will help brands seek an alternative to titanium dioxide.