Home > Food & Beverages > Food Additives > Food Colorings > Food & Beverages Color Fixing Agents Market
Based on product, the food & beverages color fixing agents market share from the Sodium Nitrate segment accounted for USD 600 million in revenues in 2022. Sodium Nitrate is extensively used as a preservative in a variety of food items, including fish, meat, bakery, and dairy products. It helps prevent the growth of bacteria that spoils meat while keeping its red or pink color intact. The flourishing meat industry, coupled with the increased consumption of animal-based products in countries such as China, backed by rising disposable income.
Regarding the application, the food & beverages color fixing agents market size from beverages segment held over 660 million in 2022, due to their exceptional antioxidant and antibacterial properties, color-fixing agents are used in alcoholic and non-alcoholic beverages. An increasing number of beverage manufacturers experimenting with different flavors and introducing several healthy drink variants will boost the market value. Besides, the healthy growth in the beverages sector, along with changing lifestyles and increasing disposable incomes.
Geographically, the Asia Pacific food & beverages color fixing agents market is estimated to observe around 5% growth rate during the forecast timeline, attributed to the consistent progression of the processed meat industry across the region. The growing middle-class population and its increasing inclination toward processed meat have prompted major international companies to expand their business by means of mergers, acquisitions, or partnerships in the region. In addition, the increasing sea-food consumption owing to the accelerating shift toward healthy and nutrient-enriched food will propel the regional gains.