Floriculture Market - By Product Type, By Flower Type, By End-Use, By Distribution Channel & Forecast 2024 – 2032

Floriculture Market Size

The global floriculture market size was valued at USD 55.2 billion in 2023 and is anticipated to register a CAGR of over 5.1% between 2024 and 2032. Plants and flowers are increasingly recognized for their positive impact on mental well-being, stress reduction, and productivity. Studies show that the presence of greenery can create a calming environment, making it an ideal addition to spaces like hospitals, offices, and wellness centers where relaxation and mental health are paramount.
 

For Instance, according to a study published in the Journal of Physiological Anthropology, interaction with indoor plants can reduce psychological and physiological stress.  This awareness is also driving demand in homes and workplaces, where people seek to enhance their environments with natural beauty and stress-relieving green spaces. As a result, ornamental flowers and indoor plants have become popular for home décor and landscaping, offering both aesthetic appeal and psychological benefits that support a balanced, harmonious atmosphere.
 

Flowers and plants are perishable products with a limited shelf life, making freshness a critical challenge for the floriculture industry. To maintain quality, they require precise handling, controlled storage, and efficient cold-chain logistics, all of which add substantial transportation and storage costs. Any delays or breakdowns in this supply chain can lead to rapid product deterioration, resulting in waste and financial losses for growers and suppliers. Managing this perishability efficiently is essential to meet consumer expectations and maintain profitability.
 

Floriculture Market Trend

Beyond their aesthetic appeal, flowers and plants are now widely incorporated into wellness products like essential oils, herbal teas, and skincare items. This synergy between floriculture and wellness meets the growing consumer demand for natural and holistic health solutions. People are drawn to these products not only for their beauty but also for their therapeutic benefits, as many flowers contain soothing, antioxidant, or anti-inflammatory properties. This trend has expanded the market, appealing to wellness-focused consumers seeking products that support both physical and mental well-being.
 

Floriculture Market Analysis

Based on Product Type, the market is classified into cut flowers, potted plants, bedding plants, foliage plants and others. Cut Flowers dominated the market in 2023, acquiring a market of USD 20.7 billion and is expected to grow at a CAGR of 4.3% during the forecast period from 2024-2032 due to their high demand in events, celebrations, and special occasions, where they are used to create vibrant floral arrangements and decor. Their appeal lies in their variety, colors, and symbolic meanings, making them popular gifts and decorative items worldwide.
 

Additionally, cut flowers are widely used in hospitality, retail, and corporate settings to enhance ambiance and aesthetics. Increased consumer interest in flowers for home decor and the rise of online flower delivery services further drive their market dominance.
 

Based on Distribution Channel, the floriculture market is segmented into Online and Offline. The Offline distribution channel dominated the market in 2023 by acquiring a market share of 61% and is expected to grow at a CAGR of 5.1% during the forecast period. Many customers prefer to visit florists or garden centers to physically select flowers and plants, appreciating the ability to inspect the quality and freshness of products firsthand. Additionally, offline stores offer personalized customer service, making them a preferred choice for special occasions like weddings, birthdays, and holidays. The experience of seeing the flowers in person, along with immediate availability, continues to drive the significant share of offline sales, even as online platforms grow in popularity.
 

North America accounted for floriculture market of USD 12.5 billion in 2023 and is expected to grow at a CAGR of 4.8% during the forecast period from 2024 to 2032. The increasing popularity of flowers for home décor, gifts, and wellness purposes is driving market expansion, along with a growing interest in sustainability and eco-friendly floral products. Additionally, the flourishing e-commerce industry in the region has made it easier for consumers to access a wide variety of flowers and plants, contributing to the market's growth.
 

China dominated the Asia Pacific floriculture market in 2023 acquiring a market share of 41.8% in 2023 and is expected to grow during the forecast period from 2024-2032. China has a well-established floral production sector and an extensive distribution network, allowing for easy access to fresh flowers across the region. With these factors in play, China is expected to maintain its leadership and continue growing in the market during the forecast period.
 

Germany's leadership in the European floriculture market can be attributed to its strong agricultural sector, well-developed logistics infrastructure, and high consumer demand for flowers and plants. As one of the largest consumers and producers of flowers in Europe, Germany benefits from a robust domestic market as well as a central position in the European Union, which facilitates easy distribution across neighboring countries.
 

Floriculture Market Share

The market, with prominent players, such as Dutch Flower Group, Dümmen Orange, Karuturi Global, Oserian Development Company and Washington Bulb Co. holds a market share of ~5-10%%. Manufacturers are adopting strategic steps, such as mergers, acquisitions, partnerships, and collaborations, to meet the growing consumer demand and consolidate their position in the market.
 

Floriculture Market Companies

Major players operating in the floriculture industry include:

• Danziger Group
• DOS GRINGOS
• Esmeralda Farms
• Flamingo Horticulture
• Florance Flora
• Florensis Flower Seeds UK
• Forest Produce
• Marginpar
• Native Floral Group
• Oserian Group
• Selecta Cut Flowers
• Tropical Foliage Plants
• Verbeek Export
   

Floriculture Industry News

• In 2023, Marginpar announced a collaboration with VBW (Royal Association of Florist Retailers) to inspire florists with exclusive cut flowers and support sales through events and competitions.
   

The floriculture market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Cut flowers
• Potted plants
• Bedding plants
• Foliage plants
• Others

Market, By Flower Type

• Rose
• Chrysanthemum
• Tulip
• Lily
• Gerbera
• Carnations
• Texas bluebell
• Freesia
• Hydrangea
• Others

Market, By End-Use

• Personal use
• Institutions/events
• Hotels, resorts, & spas
• Industrial
• Others

Market, By Distribution Channel

• Online
  • E-commerce platforms
• Offline
  • Specialty stores
  • Franchises
  • Florists & kiosks
  • Supermarkets/Hypermarkets

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa