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are some of the key flexible endoscopes market players. These firms are mainly focused on product range expansions, mergers, and acquisitions to strengthen their business footprint. For instance, in November 2021, Karl Storz gained U.S. FDA clearance for the Flexible Intubation Video Endoscope, designed for endotracheal intubation, diagnostic and therapeutic procedures. This move elevated the firm’s presence in the global market, while expanding its reach to a wider patient pool.