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Givaudan, a prominent player in the flavoring agent industry, has implemented robust growth strategies to maintain its leadership position. The company's core strategy revolves around continuous research and innovation, investing heavily in novel flavor development. Givaudan actively seeks strategic acquisitions to expand its product portfolio and global reach. Collaborative partnerships with customers enable tailored solutions, while sustainability initiatives and a focus on clean label and health trends align with evolving consumer preferences. These strategies position the company to offer diverse, high-quality flavor solutions. Other prominent industry players include: