Home > Food & Beverages > Food Additives > Flavor Enhancers > Flavor Masking Agents Market

Flavor Masking Agents Market Trends

Report ID: GMI8221
Published Date: Feb 2024
Report Format: PDF

Download Free Sample

Flavor Masking Agents Market Trends

One prominent trend is the growing demand for natural and clean-label ingredients, which is driven by customer desires for healthier and more transparent foods and beverages. This trend is driven by growing health consciousness and worries about synthetic ingredients and artificial tastes. Manufacturers are reacting by developing novel masking solutions that use natural components such as plant extracts, fruit juices, and essential oils to successfully disguise unpleasant tastes and aromas while preserving product integrity.

Furthermore, advances in technology and formulation processes are allowing the development of more efficient and adaptable masking agents for a wide variety of applications, from medicines to functional foods.

Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market of flavor masking agents reached USD 250 million in 2023 and is set to witness over 6.2% CAGR between 2024 and 2032, led by increasing consumer preference for healthy food & beverage alternatives.

Liquid segment accounted for major market share in 2023, backed by the superior solubility properties, allowing for easy absorption into aqueous solutions.

APAC market generated USD 86 million revenue in 2023, owing to rapid urbanization, shifting consumer tastes, and rising disposable incomes.

Ashland Global Holdings Inc., DuPont de Nemours, Inc., Firmenich SA, Frutarom Industries Ltd. (now part of IFF), Givaudan, Huabao International Holdings Limited, International Flavors & Fragrances Inc., Kerry Group, Mane SA, Robertet Group, Sensient Technologies Corporation, and Symrise AG.