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Flavor Masking Agents Market Share

Report ID: GMI8221
Published Date: Feb 2024
Report Format: PDF

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Flavor Masking Agents Market Share

Global Flavor Masking Agents Company Market Share, (2023)

The competitive landscape of the flavor masking agents industry, featuring major players such as International Flavors & Fragrances Inc. (IFF), Sensient Technologies Corporation, Firmenich SA, Givaudan, and Symrise AG, reflects a moderately concentrated market with notable initiatives driving competition. While these companies contribute significantly to the industry's dynamics, there is still a degree of fragmentation with diverse product offerings and market shares. Competitive approaches among these key players encompass a mix of pricing strategies, distribution network strength, and continuous product innovation.

Pricing remains a crucial aspect, with companies strategically positioning their flavor masking agents products to attract a broad customer base. Distribution channels play a vital role, particularly for global players like International Flavors & Fragrances Inc. (IFF) and Symrise AG, leveraging extensive networks to ensure widespread availability of their products. Major companies have undertaken key initiatives to stay competitive. For example, Firmenich SA investing in research and development for new flavor masking solutions.

Flavor Masking Agents Market Companies

Major companies operating in the flavor masking agents industry include:

Ashland Global Holdings Inc.
DuPont de Nemours, Inc.
Firmenich SA
Frutarom Industries Ltd. (now part of IFF)
Givaudan
Huabao International Holdings Limited
International Flavors & Fragrances Inc.
Kerry Group
Mane SA
Robertet Group
Sensient Technologies Corporation
Symrise AG
Takasago International Corporation
T. Hasegawa Co., Ltd.
Treatt PLC

Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market of flavor masking agents reached USD 250 million in 2023 and is set to witness over 6.2% CAGR between 2024 and 2032, led by increasing consumer preference for healthy food & beverage alternatives.

Liquid segment accounted for major market share in 2023, backed by the superior solubility properties, allowing for easy absorption into aqueous solutions.

APAC market generated USD 86 million revenue in 2023, owing to rapid urbanization, shifting consumer tastes, and rising disposable incomes.

Ashland Global Holdings Inc., DuPont de Nemours, Inc., Firmenich SA, Frutarom Industries Ltd. (now part of IFF), Givaudan, Huabao International Holdings Limited, International Flavors & Fragrances Inc., Kerry Group, Mane SA, Robertet Group, Sensient Technologies Corporation, and Symrise AG.