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The market are evolving towards natural and clean label ingredients as consumers prioritize health and wellness. There is a growing demand for innovative and exotic flavors, driven by consumer curiosity and global culinary influences. Sustainability is a key focus, with efforts to reduce waste and carbon footprint in flavor production. Additionally, the use of technology, such as artificial intelligence and data analytics, is enhancing flavor development and personalization, allowing companies to create unique taste experiences tailored to individual preferences while also addressing emerging dietary trends such as plant-based and functional flavors.