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Based on asset class, the government bonds segment held a market share of 34% in 2022. Collaborations for project portfolio management and investment advisory services are driving growth in the government bonds segment. Partnerships between asset management firms enhance the expertise and offerings available to investors. For instance, in September 2022, Nippon Life India Asset Management partnered with DWS, a global asset management company, to launch an Indian Government Bond Exchange Traded Fund in Europe. This collaboration involved offering investment advisory services and portfolio management for the European-listed Indian Government Bond ETF.
Based on end user, the enterprises segment captured about 65% of the market share in 2022, owing to their large investment portfolios including fixed income assets, such as short-term government bonds and money market instruments that require professional management. Furthermore, enterprises have specific financial goals, such as funding future projects, debt repayment, or accumulating reserves. Fixed income asset management helps them achieve these goals by generating income and managing capital effectively.
North America dominated approximately 42% of the fixed income asset management market share in 2022, due to robust investor demand for stable income and lower-risk options. With an aging population, there is a substantial need for income-generating investments, driving the popularity of fixed income-securities among retirees and conservative investors. Additionally, institutional investors, such as pension funds & insurance companies, allocate significant portions of their portfolios to fixed income assets, bolstering the market's size and stability as these institutions prioritize secure & reliable investment avenues.