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Fitness App Market Trends

Report ID: GMI10372
Published Date: Jul 2024
Report Format: PDF

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Fitness App Market Trends

Awareness of the importance of physical fitness and overall wellness is growing among the global population. As more people recognize the benefits of staying active and maintaining a healthy lifestyle, they turn to fitness apps for guidance and support.
These apps offer convenience, flexibility, and a variety of fitness programs tailored to different fitness levels and goals, making it easier for users to incorporate fitness activities into their daily lives.
The integration of fitness apps with wearable devices such as smartwatches and fitness trackers significantly stimulates market growth. Wearable devices provide real-time data on various health metrics, including heart rate, steps taken, and calories burned. When synchronized with fitness apps, this data offers users a comprehensive view of their physical activity and health.
This integration enhances the accuracy of health and fitness tracking, provides personalized insights, and delivers actionable feedback. As wearable devices become more popular, the demand for integrated fitness apps continues to rise, further propelling market expansion.

Authors: Mariam Faizullabhoy, Gauri Wani

Frequently Asked Questions (FAQ) :

The fitness app industry was valued at approximately USD 16.1 billion in 2023 and is projected to record a CAGR of 17.9% from 2024 to 2032, the increasing prevalence of chronic health conditions, and growing awareness of the benefits of proactive health management.

The smartphones segment accounted for USD 9.8 billion in 2023 and will continue to drive market growth through 2032, due to the widespread adoption and universal nature of smartphones, alongside their convenience and portability allowing users to access fitness apps anytime and anywhere.

By 2032, the U.S. fitness app industry is set to hit a valuation of USD 29.8 billion, with chronic disorders like obesity, diabetes, and cardiovascular diseases on the rise. The fitness apps, by encouraging physical activity, tracking health metrics, and providing educational content on healthy living, inspire proactive health management and overall wellness.

Fitbit, Inc., Freeletics GmbH, Maple Media LLC, MyFitnessPal, Inc., Nike, Inc., Noom, Inc., Pear Health Labs, Inc., Peloton Interactive, Inc., Polar Electro, and adidas AG among others.