Fitness App Market – By Type (Exercise & Weight Loss, Diet & Nutrition, Activity Tracking), Platform (Android, iOS), Device (Smartphone, Wearable Device, Tablets), Gender (Male, Female), Service (Subscription Based) - Global Forecast 2024 – 2032

Fitness App Market Size

Fitness App Market size was valued at approximately USD 16.1 billion in 2023 and is projected to grow at a CAGR of 17.9% from 2024 to 2032. A fitness app is a software application designed to help individuals maintain their health and wellness routines by providing tools and resources for exercise, diet, and overall physical activity tracking. These apps are typically available on smartphones, tablets, and wearable devices, offering a variety of features.
 

The increasing prevalence of chronic health conditions such as obesity, diabetes, and cardiovascular diseases significantly drives the market. For instance, according to the World Health Organization (WHO), in 2022, one in eight people globally lived with obesity. In the same year, 2.5 billion adults aged 18 and older were overweight, with 890 million classified as obese. Additionally, 37 million children under the age of 5 were overweight. Among children and adolescents aged 5–19 years, over 390 million were overweight, including 160 million living with obesity.
 

As these conditions often require lifestyle modifications, including regular exercise and dietary changes, fitness apps such as diet and nutrition apps and activity tracking apps provide an accessible and efficient solution for managing and preventing such diseases. They offer personalized workout plans, nutrition tracking, and health monitoring features that help users adhere to healthier lifestyles. The growing awareness of the benefits of proactive health management is pushing more individuals towards utilizing fitness apps, contributing to the market's growth.
 

Furthermore, technological advancements propel the fitness app market by enhancing functionality and user experience. Innovations in AI, machine learning, and big data analytics enable highly personalized and adaptive fitness programs. Popular features include virtual coaching, real-time feedback, and augmented reality (AR) workouts. These advancements boost user engagement and app effectiveness, attracting a broader user base with cutting-edge fitness and health solutions.
 

Fitness App Market Trends

• Awareness of the importance of physical fitness and overall wellness is growing among the global population. As more people recognize the benefits of staying active and maintaining a healthy lifestyle, they turn to fitness apps for guidance and support.
   
• These apps offer convenience, flexibility, and a variety of fitness programs tailored to different fitness levels and goals, making it easier for users to incorporate fitness activities into their daily lives.
   
• The integration of fitness apps with wearable devices such as smartwatches and fitness trackers significantly stimulates market growth. Wearable devices provide real-time data on various health metrics, including heart rate, steps taken, and calories burned. When synchronized with fitness apps, this data offers users a comprehensive view of their physical activity and health.
   
• This integration enhances the accuracy of health and fitness tracking, provides personalized insights, and delivers actionable feedback. As wearable devices become more popular, the demand for integrated fitness apps continues to rise, further propelling market expansion.
   

Fitness App Market Analysis

Based on type, the market is divided into exercise and weight loss, diet and nutrition, and activity tracking. The exercise and weight loss segment of the market is forecasted to reach USD 45.8 billion by 2032.
 

• There is a growing awareness of the importance of physical fitness and overall wellness among the global population. As more people recognize the benefits of staying active and maintaining a healthy lifestyle, they turn to fitness apps for guidance and support.
   
• These apps offer convenience, flexibility, and a variety of fitness programs tailored to different fitness levels and goals, making it easier for users to incorporate fitness activities into their daily lives.
   
• The integration of fitness apps with wearable devices such as smartwatches and fitness trackers significantly stimulates market growth. Wearable devices provide real-time data on various health metrics, including heart rate, steps taken, and calories burned. When synchronized with fitness apps, this data offers users a comprehensive view of their physical activity and health.
   
• This integration enhances the accuracy of health and fitness tracking, provides personalized insights, and delivers actionable feedback. As wearable devices become more popular, the demand for integrated fitness apps continues to rise, further propelling market expansion.
   
• The COVID-19 pandemic also played a crucial role by accelerating the adoption of digital health which is estimated to reach USD 981.5 billion by 2032, and fitness solutions as people sought ways to stay active and healthy while adhering to social distancing measures. The aforementioned factors propel the market growth.

Based on platform, the fitness app market is bifurcated into android, iOS, and other platforms. The android segment accounted for USD 9.6 billion in 2023.
 

• Android's extensive global reach and affordability have established it as the leading mobile operating system, especially in emerging markets.
   
• The wide variety of Android devices, available at different price points, has increased access to fitness apps for a diverse range of users.
   
• Additionally, Android's open-source nature fosters innovation and customization, enabling developers to create numerous fitness apps tailored to specific user needs and preferences. This flexibility, along with the ability to integrate with various wearable devices and fitness trackers, has driven the significant growth and market share of Android-based fitness apps.
   

Based on device, the fitness app market is bifurcated into smartphones, tablets, and wearable devices. The smartphones segment accounted for USD 9.8 billion in 2023.
 

• The widespread adoption and universal nature of smartphones have made them an integral part of daily life for millions worldwide. Their convenience and portability allow users to access fitness apps anytime and anywhere, making it easier to incorporate health and wellness routines into busy schedules.
   
• Modern smartphones' advanced features and capabilities, such as high-resolution displays, robust processors, and various sensors, enhance the user experience and functionality of fitness apps. These technological advancements enable accurate tracking of physical activities, personalized workout plans, and real-time health monitoring, attracting a broad range of users.
   
• Additionally, the proliferation of affordable smartphones and increased internet penetration, especially in emerging markets, have expanded the user base, contributing to the substantial revenue generated by the smartphone segment in the market.
   

Based on gender, the fitness app market is bifurcated into male and female. The male segment accounted for USD 9.4 billion in 2023.
 

• Men, increasingly, are embracing fitness regimens, leveraging technology to monitor progress, set targets, and uphold a healthy lifestyle.
   
• Several fitness applications are tailoring their offerings to cater specifically to men. These apps provide personalized workout routines, dietary suggestions, and motivational content aligned with men's distinct fitness objectives. Moreover, by incorporating social elements, these apps enable men to not only showcase their accomplishments but also engage in friendly competition, fostering a strong sense of community and motivation.
   
• Consequently, the amalgamation of rising health awareness, technological progress, and tailored app functionalities has notably propelled the male demographic to the forefront of the market.
   

Based on service, the fitness app market is bifurcated into subscription based and non-subscription based. The subscription-based segment accounted for USD 10.8 billion in 2023.
 

• Structured fitness programs and personalized training regimens are increasingly favored by consumers, leading to a notable uptick in subscription model adoption.
   
• These subscriptions frequently feature exclusive content, like live classes, customized workout plans, and real-time progress tracking, aligning with the rising desire for personalized and accountable fitness routines.
   
• Moreover, the infusion of cutting-edge technologies like AI and machine learning into these apps has elevated the user experience, offering intelligent suggestions and adaptable training regimens.

By 2032, the U.S. fitness app market is set to hit a valuation of USD 29.8 billion.
 

• Chronic disorders like obesity, diabetes, and cardiovascular diseases are on the rise in the U.S., fueling the demand for fitness apps. These apps, by encouraging physical activity, tracking health metrics, and providing educational content on healthy living, are pivotal tools for proactive health management and overall wellness.
   

Anticipate significant growth in the UK's market from 2024 to 2032.
 

• Technological strides in mobile tech, wearables, and AI are bolstering fitness apps. With real-time workout tracking, personalized recommendations, interactive coaching, and seamless integration with other health apps and devices, these advancements are making fitness apps more enticing and effective for UK users.
   

Japan's fitness app market is poised for substantial growth between 2024 and 2032.
 

• The global surge in digital health and fitness solutions, catalyzed by the COVID-19 pandemic, has also resonated in Japan. Lockdowns and social distancing measures prompted a shift to fitness apps for home workouts, virtual classes, and remote coaching. This behavioral shift is expected to underpin continued growth in Japan's market.
   

Expect noteworthy growth in Saudi Arabia's fitness app market from 2024 to 2032.
 

• Saudi Arabia is witnessing a surge in health and fitness consciousness. With a populace increasingly focused on health, including regular exercise, fitness apps are becoming go-to platforms for tailored workout plans, activity tracking, and nutritional advice.
   

Fitness App Market Share

In the fiercely competitive market, global giants and smaller firms vie for dominance. Innovation is paramount, as companies roll out new apps, harnessing the latest technologies. Leading players spearhead innovation, backing it with significant R&D investments. Additionally, they rely on strategic partnerships, acquisitions, and mergers to cement their market presence and extend their global reach. This dynamic landscape fuels swift evolution and improvement in fitness apps, meeting the varied demands of consumers worldwide.
 

Fitness App Market Companies

Some of the eminent market participants operating in the fitness app industry include:

• ASICS Corporation
• Azumio Inc.
• Fitbit, Inc.
• Freeletics GmbH
• Maple Media LLC
• MyFitnessPal, Inc.
• Nike, Inc.
• Noom, Inc.
• Pear Health Labs, Inc.
• Peloton Interactive, Inc.
• Polar Electro
• adidas AG
• Strava, Inc.
• Sweat
• Under Armour, Inc.
   

Fitness App Industry News:

• In October 2023, MyFitnessPal unveiled enhanced features and updates aimed at simplifying tracking and logging on Wear OS by Google. Android users of MyFitnessPal could conveniently monitor their nutritional intake directly from their Wear OS-powered smartwatch. This update allowed users to get an overview of their daily progress without needing to access their phone. This strategic move strengthened MyFitnessPal's market position by aligning its offerings with current technological trends and enhancing its appeal to health-conscious consumers.
   

The fitness app market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

Click here to Buy Section of this Report

Market, By Type

• Exercise and weight loss
• Diet and nutrition
• Activity tracking

Market, By Platform

• Android
• iOS
• Other platforms

Market, By Device

• Smartphones
• Tablets
• Wearable devices

Market, By Gender

• Male
• Female

Market, By Service

• Subscription based
• Non-subscription based

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
  • Rest of Europe 
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa