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The FWaaS market is competitive due to strategic alliances between cloud service providers and prominent firewall application providers. The market dynamics is changing substantially due to the entry of new market players and innovations by established players. Prominent market players operating in the market include :
The market players are investing heftily in R&D to innovate and expand their product lines. For instance, Palo Alto Networks increased its spending in R&D from about USD 185 million in 2015 to USD 284.2 million in 2016, which helped the enterprise to launch three new products for data centers and large enterprises.