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Based on organization size, the market is categorized into SMEs and large enterprises. The large enterprises segment held a market share of over 65% in 2023. Partnerships are showing lucrative growth for large enterprises in the financial analytics market. Collaborations between established management consultancy and technology providers allow for the integration of cutting-edge analytics solutions into existing systems.
For instance, in July 2023, Capco, the worldwide technology and management consultancy specializing in financial services, and pyramid analytics, a prominent provider of business analytics and decision intelligence platforms, have joined forces. Their partnership aims to assist financial institutions in streamlining decision-making using AI-enhanced, automated, and collaborative insights?.
Based on end-use, the financial analytics market is divided into retail & consumer goods, BFSI, manufacturing, IT & telecommunications, government & public sector, transportation & logistics, healthcare, and others. The BFSI segment held a dominant market share of 25.8% in 2023. The BFSI sector is exerting significant dominance over the market. With vast volumes of financial data generated daily, the industry requires precise insights into informed decision-making, risk assessment, fraud detection, and customer experience enhancement.
Financial analytics solutions provide a competitive edge by enabling accurate predictions and strategic planning. As a result, the BFSI sector remains a driving force in the adoption and expansion of the market.
U.S. financial analytics market accounted for 70% of the revenue share in 2023. Major financial institutions, including banks, investment firms, and insurance companies, play a key role in financial analytics. These organizations focus on real-time decision-making, risk management, and compliance, all supported by financial analytics tools. The U.S. leads in fintech innovation, with a strong startup ecosystem that integrates advanced analytics into financial services. Strong regulatory support and a solid infrastructure also contribute to the U.S.'s market dominance.
Europe is close behind the U.S. in adopting financial analytics, driven by strict regulations like GDPR and a focus on transparency and risk management. Large banks and insurance companies in Europe use predictive and prescriptive analytics for portfolio management, fraud detection, and compliance reporting. Open banking regulations, such as PSD2 (Payment Services Directive 2), have increased the demand for financial analytics. The UK, Germany, and the Nordics are seeing growth in fintech startups, which drives market innovation.
The Asia-Pacific (APAC) region is rapidly growing in financial analytics due to the digitalization of financial services, the rise of fintech companies, and the use of big data and AI. Countries such as China, India, and Singapore lead in adopting financial analytics, driven by expanding banking services and regulatory requirements for data transparency. The growing middle class, increasing mobile payments, and a surge in e-commerce also boost the demand for real-time financial insights. APAC governments support fintech innovation, with Singapore becoming a hub for financial analytics startups.