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The increasing need to enhance customer strategy is fueling lucrative growth in the market. Cloud solutions enable financial institutions to gather and analyze vast amounts of customer data, leading to more personalized services & targeted marketing. For instance, in April 2023, Google Cloud entered into a strategic partnership with JM Financial, a financial services company, to bolster its retail digital customer portfolio and enhance its customer experience strategy. Leveraging Google Cloud's robust data and analytics capabilities, the newly developed platform, BlinkX, will gain the ability to gain deeper insights into its customer base. As financial firms recognize the value of data-driven strategies in customer engagement, they are increasingly investing in finance cloud solutions to gain a competitive edge, propelling the market demand.