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Several governments and healthcare organizations worldwide have launched initiatives and programs to improve maternal and child health. For instance, as per the U.S. Department of Health and Human Services, the Maternal, Infant, and Child Health Workgroup, operating within the Healthy People 2030 initiative, strives to diminish disease and mortality rates among women, infants, and children. Its key objectives encompass the reduction of complications during pregnancy, enhancement of healthcare accessibility and quality, advocacy for healthy lifestyle choices, and the rectification of healthcare disparities. Such government initiatives and funding contribute to the expansion of the market
Furthermore, the global increase in preterm births, often associated with the need for close fetal monitoring, is a significant driver for the market. Moreover, those survived often grappled with lifelong disabilities, including learning difficulties and sensory impairments. Therefore, fetal monitoring aids in addressing preterm birth challenges by enabling early detection, guiding interventions, and optimizing neonatal care. Additionally, as more couples seek infertility treatment and assisted reproductive technologies, the need for fetal monitoring during pregnancy and childbirth increases, further boosting market demand.