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Consumer demand for organic and non-GMO fenugreek seed extract products is growing, driven by concerns about food safety and sustainability. According to Volza’s Global Export data, as of May 2023, fenugreek seed exports stood from at 48.6K shipments, exported by 2,219 exporters across the world to 5,035 buyers, indicating the increasing demand for fenugreek & related products. Identifying the trend, industry participants are increasingly investing in R&D efforts to develop and offer certified organic and non-GMO options, aligning with consumer values.
Moreover, companies are forging strategic partnerships and collaborations to strengthen their market presence and leverage each other's strengths. These alliances facilitate the pooling of expertise and resources, resulting in the development of superior products and expanded reach. The fenugreek seed extract market is adapting to consumer preferences and evolving through innovation and strategic collaborations to cater to the changing needs of conscious consumers.